A “Deadpool” star’s marketing strategy backfires as Minnesotans slam Ryan Reynolds for suggesting they lack cultured wine tastes compared to East Coast elites.
Ryan Reynolds received backlash this week after an interview about the launch of his boxed wine, Ugly Estates, which is being sold exclusively in Minnesota.
The “Deadpool” star insulted some people in the Land of 10,000 Lakes by referring to it as an “underdog” state and suggesting it doesn’t have the same cultured sensibilities as the East Coast.
“You want to go to places that will get it,” Reynolds told Minnesota’s Star Tribune in a piece published Monday. “I don’t think Martha’s Vineyard is going to really embrace this the way Minnesota might.”