{"id":2013,"date":"2026-01-11T21:59:43","date_gmt":"2026-01-12T02:59:43","guid":{"rendered":"https:\/\/sunshine-by-us.com\/?p=2013"},"modified":"2026-01-11T21:59:43","modified_gmt":"2026-01-12T02:59:43","slug":"sizzlers-latest-rebirth-is-about-getting-back-to-its-roots-not-reinventing-them","status":"publish","type":"post","link":"https:\/\/sunshine-by-us.com\/index.php\/2026\/01\/11\/sizzlers-latest-rebirth-is-about-getting-back-to-its-roots-not-reinventing-them\/","title":{"rendered":"Sizzler’s Latest Rebirth is About Getting Back to its Roots\u2014Not Reinventing Them"},"content":{"rendered":"


\n

\"\"<\/a>
Sizzler\u2019s Latest Rebirth is About Getting Back to its Roots\u2014Not Reinventing Them<\/figcaption><\/figure>\n

The classic steakhouse chain has gone back to basics as it refreshes the system.<\/span><\/p>\n

Robert Clark acknowledges this isn\u2019t the first \u201cSizzler rebirth\u201d he\u2019s been a part of in his 41 years with the company. He began in 1984 when, in a lot of pundits\u2019 eyes, the brand owned and invented a category that more than a decade later would begin to be called \u201cfast casual.\u201d There were hundreds of stores globally (the brand would rise into the 700s in the early 1990s) and Clark held just about every position you could. He started as a system manager. He lived in Asia for 15 years.<\/span><\/p>\n

\"\"<\/a>
Sizzler’s Latest Rebirth is About Getting Back to its Roots\u2014Not Reinventing Them<\/figcaption><\/figure>\n

Now chief growth officer, Clark says what\u2019s different this go-around is the brand isn\u2019t trying to be something it\u2019s not or ever was. Past management, he says, spent a lot of time looking to change Sizzler. \u201cAnd it just never worked,\u201d Clark says. \u201cOur current leadership [CEO Chris Perkins has held the role since 2019] is much more focused on hey, let\u2019s take the best of Sizzler and let\u2019s make it even better.\u201d<\/span><\/p>\n

Clark, sitting in a remodeled location, says he\u2019s having more fun than he\u2019s had in a long time. The brand, which currently spreads about 80 stores, is seeing sales lifts of roughly 47 percent in updated restaurants. One that finished a few months ago hiked 100 percent. Sizzler has completed nine of these in the last two years and has a plan for franchisees to follow suit that\u2019s receiving broad buy-in\u2014also something that can\u2019t be taken for granted in a system dating to 1958, 35 years before Texas Roadhouse was founded and 30 before Outback.<\/span><\/p>\n

\u201cWe feel like we have a really great brand here,\u201d Clark says. \u201cAnd our results have been very solid. We constantly pop up in pop culture. I think what we\u2019re trying to do with the remodel is really stay relevant and have facilities and assets that meet our reputation. We understand that remodeling is probably the single biggest driver of guests in the restaurant. It\u2019s the most important thing I think we could do aside from a lot of other operational things we\u2019re doing as well.\u201d<\/span><\/p>\n

Source: Sizzler’s Latest Rebirth is About Getting Back to its Roots\u2014Not Reinventing Them<\/a><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The classic steakhouse chain has gone back to basics as it refreshes the system. Robert Clark acknowledges this isn\u2019t the first \u201cSizzler rebirth\u201d he\u2019s been a part of in his 41 years with the company. He began in 1984 when, in a lot of pundits\u2019 eyes, the brand owned and invented a category that more […]<\/p>\n","protected":false},"author":2,"featured_media":2018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[13],"tags":[45],"class_list":["post-2013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurants","tag-restaurants"],"_links":{"self":[{"href":"https:\/\/sunshine-by-us.com\/index.php\/wp-json\/wp\/v2\/posts\/2013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunshine-by-us.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sunshine-by-us.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sunshine-by-us.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sunshine-by-us.com\/index.php\/wp-json\/wp\/v2\/comments?post=2013"}],"version-history":[{"count":4,"href":"https:\/\/sunshine-by-us.com\/index.php\/wp-json\/wp\/v2\/posts\/2013\/revisions"}],"predecessor-version":[{"id":2020,"href":"https:\/\/sunshine-by-us.com\/index.php\/wp-json\/wp\/v2\/posts\/2013\/revisions\/2020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sunshine-by-us.com\/index.php\/wp-json\/wp\/v2\/media\/2018"}],"wp:attachment":[{"href":"https:\/\/sunshine-by-us.com\/index.php\/wp-json\/wp\/v2\/media?parent=2013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sunshine-by-us.com\/index.php\/wp-json\/wp\/v2\/categories?post=2013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sunshine-by-us.com\/index.php\/wp-json\/wp\/v2\/tags?post=2013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}